Because phone books are becoming obsolete. The Internet is where we go for information. If you’re not telling your story here then you’re creating a wide gap between where you are and where you could be.

Search engines like Google are the interface people are using to find just about everything. Whether you know it or not, you’re probably already on the web. If you use Google, look up your name or that of your business. You’ll likely find a listing. Wouldn’t you like some control over what happens when someone looks for you on the web?

Room to breathe: Traditional marketing or advertising methods limit considerably what you can do in terms of content volume. The Internet gives you the ability to put as much information as you want in front of the end user.

Interactive: You can talk to customers, publish testimonials and offer support. With the dynamic and real time system we will provide, your communication strategy can be carried out in minutes instead of days.

Dynamic solution: Have an epiphany on Tuesday that causes you to shift your business model? On Wednesday you can completely overhaul your existing content to match the new direction.

Cost effective: After the initial investment, maintaining your web presence is relatively painless. You will pay a monthly hosting fee. Beyond that it’s up to you. You can add a quote system or a shopping cart and change images and content. You can even completely redesign your site for as little as $1000 – even if you spent $7000 with us initially.

Gotta Keep Em Seperated: Pure Blue is a passionate believer in webstandards. What does the mean? Basically, separate business logic, presentation, and content.

Think of it like your morning cup of coffee. In the morning you go to the coffee maker (Business Logic), pull out your freshly made coffee (content) and poor it into the cup (Presentation). Mmmm, yummy.

Without standards, you would have to buy a new coffee maker, new coffee, and a new cup every time you wanted a cup of coffee. That’s very expensive.

With web standards, you buy the coffee maker once, the coffee once, and then you can change cups all you want. Tuesday the blue cup, Wednesday the green one. Your initial cost of ownership is a bit more expensive, but your return on investment is much higher.

There are additional advantages to webstandards, including bandwidth savings and accessibility. Bandwidth savings simply mean the leaner and faster your site, the less you pay for an influx of visitors.

Finally, accessibility is a big deal. People with disabilities are interacting with your site in ever-increasing numbers. In fact, if you are a federal government organization, accessibility to people with disabilities might be required. You can read the law at the Section 508 website.